Blue Ocean Strategy

Type

Book

Authors

Kim ( W. Chan )

Mauborgne ( Renée )

ISBN 10

1591396190

ISBN 13

9781591396192

Category

Publication Year

2005

Publisher

Harvard Business School Publishing Corporation, United States

Pages

240

Tags

new products, market segmentation

Description

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant.

Number of Copies

1

Library	Accession‎ No	Call No	Copy No	Edition	Location	Availability
Main	4		1			Yes

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